I don’t know what it is, but I really hate the word “super“. It’s a unskillful word and needs to be removed from the English dictionary all together. I encountered it numerous times the other day talking about a post production process we’re trying to create for a certain specification. It’s basically a process that uses a little more time than the standard process to make the finished product look better. This process was branded by one of our sale/marketing guys. You would think that a marketing guy could think of a better term than “super” process. I mean hell, it’s a term that’s about as gay as the day is long. We might as well call it our “spiffy” process or our “terrific” process or even our “coolest maximus” process. Hell, anything is better than “super”. It’s just a plain “super” stupid word!